/* ============================================================
   LEXIQUE-MARKETING.FR — Design System
   Ambiance : Référentiel professionnel terrain
   Typo : Space Grotesk (titres) + Public Sans (corps)
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;500;600;700&family=Public+Sans:ital,wght@0,400;0,500;0,600;1,400&display=swap');

:root {
  --primary:       #1d4ed8;
  --primary-light: #3b82f6;
  --primary-pale:  #eff6ff;
  --accent:        #d97706;
  --accent-pale:   #fef3c7;
  --dark:          #0f172a;
  --text:          #1e293b;
  --text-light:    #64748b;
  --bg:            #ffffff;
  --bg-alt:        #f8fafc;
  --bg-dark:       #0f172a;
  --border:        rgba(15,23,42,0.1);
  --radius:        4px;
  --max-width:     1160px;
  --article-width: 780px;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { font-size: 18px; scroll-behavior: smooth; }

body {
  font-family: 'Public Sans', system-ui, sans-serif;
  color: var(--text);
  background: var(--bg);
  line-height: 1.75;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, h4 {
  font-family: 'Space Grotesk', sans-serif;
  line-height: 1.25;
  color: var(--dark);
}

h1 { font-size: clamp(1.8rem, 4vw, 2.5rem); font-weight: 700; }
h2 { font-size: clamp(1.25rem, 2.5vw, 1.55rem); font-weight: 600; margin-bottom: 1rem; }
h3 { font-size: 1.1rem; font-weight: 600; margin-bottom: 0.6rem; }

p { margin-bottom: 1.1rem; }
p:last-child { margin-bottom: 0; }

a { color: var(--primary); text-decoration: underline; text-underline-offset: 3px; }
a:hover { color: var(--primary-light); }

img { max-width: 100%; height: auto; display: block; }

ul, ol { padding-left: 22px; margin-bottom: 1rem; }
li { margin-bottom: 5px; }

/* ── Layout ── */
.container         { max-width: var(--max-width);    margin: 0 auto; padding: 0 24px; }
.container-article { max-width: var(--article-width); margin: 0 auto; padding: 0 24px; }

/* ── Header ── */
.site-header {
  background: var(--bg-dark);
  border-bottom: 1px solid rgba(255,255,255,0.07);
  position: sticky;
  top: 0;
  z-index: 100;
}

.header-inner {
  display: flex;
  align-items: center;
  gap: 32px;
  height: 58px;
}

.site-logo {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 0.95rem;
  color: #fff;
  text-decoration: none;
  white-space: nowrap;
  flex-shrink: 0;
  letter-spacing: -0.01em;
}
.site-logo span { color: var(--accent); }

.header-nav {
  display: flex;
  align-items: center;
  gap: 2px;
  flex: 1;
  overflow-x: auto;
  scrollbar-width: none;
}
.header-nav::-webkit-scrollbar { display: none; }

.header-nav a {
  font-size: 0.8rem;
  font-weight: 500;
  color: rgba(255,255,255,0.6);
  text-decoration: none;
  padding: 5px 11px;
  border-radius: var(--radius);
  white-space: nowrap;
  transition: color 0.15s, background 0.15s;
}
.header-nav a:hover,
.header-nav a.active {
  color: #fff;
  background: rgba(255,255,255,0.09);
}

.header-badge {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--dark);
  background: var(--accent);
  text-decoration: none;
  padding: 5px 13px;
  border-radius: var(--radius);
  flex-shrink: 0;
  transition: background 0.15s;
}
.header-badge:hover { background: #b45309; color: #fff; }

.burger {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  flex-direction: column;
  gap: 5px;
  padding: 4px;
  margin-left: auto;
  aria-label: "Menu";
}
.burger span { display: block; width: 22px; height: 2px; background: #fff; border-radius: 1px; }

.mobile-nav {
  display: none;
  flex-direction: column;
  background: #111827;
  padding: 12px 20px 16px;
  border-top: 1px solid rgba(255,255,255,0.07);
}
.mobile-nav.open { display: flex; }
.mobile-nav a {
  font-size: 0.88rem;
  color: rgba(255,255,255,0.7);
  text-decoration: none;
  padding: 9px 0;
  border-bottom: 1px solid rgba(255,255,255,0.06);
}
.mobile-nav a:last-child { border-bottom: none; }
.mobile-nav a:hover { color: #fff; }

/* ── Breadcrumb ── */
.breadcrumb {
  padding: 14px 0;
  font-size: 0.77rem;
  color: var(--text-light);
}
.breadcrumb ol { list-style: none; display: flex; align-items: center; gap: 6px; flex-wrap: wrap; }
.breadcrumb li { display: flex; align-items: center; gap: 6px; }
.breadcrumb li:not(:last-child)::after { content: '/'; color: rgba(15,23,42,0.25); }
.breadcrumb a { color: var(--text-light); text-decoration: none; }
.breadcrumb a:hover { color: var(--primary); text-decoration: underline; }
.breadcrumb li:last-child { color: var(--text); font-weight: 500; }

/* ── Accueil : bandeau ── */
.accueil-bandeau {
  background: var(--bg-dark);
  background-size: cover;
  background-position: center;
  padding: 56px 0 48px;
  position: relative;
}
.accueil-bandeau::before {
  content: '';
  position: absolute;
  inset: 0;
  background: rgba(15, 23, 42, 0.80);
}
.accueil-bandeau .container {
  position: relative;
  z-index: 1;
}
.accueil-bandeau h1 { color: #fff; margin-bottom: 10px; }
.accueil-bandeau .sous-titre {
  color: rgba(255,255,255,0.55);
  font-size: 0.95rem;
  max-width: 560px;
}

/* ── Barre alphabétique ── */
.barre-alpha {
  background: var(--bg-alt);
  border-bottom: 1px solid var(--border);
}
.barre-alpha-inner {
  display: flex;
  overflow-x: auto;
  scrollbar-width: none;
  gap: 1px;
  padding: 10px 0;
}
.barre-alpha-inner::-webkit-scrollbar { display: none; }
.barre-alpha-inner a {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.8rem;
  font-weight: 600;
  color: var(--text-light);
  text-decoration: none;
  padding: 4px 9px;
  border-radius: 2px;
  flex-shrink: 0;
  transition: color 0.15s, background 0.15s;
}
.barre-alpha-inner a:hover { color: var(--primary); background: var(--primary-pale); }

/* ── Grille catégories ── */
.section-categories { padding: 52px 0; }

.grille-categories {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(240px, 1fr));
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  margin-top: 24px;
}

.carte-categorie {
  background: var(--bg);
  padding: 22px 26px;
  text-decoration: none;
  display: block;
  transition: background 0.15s;
}
.carte-categorie:hover { background: var(--primary-pale); }

.cat-nom {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--dark);
  display: block;
  margin-bottom: 4px;
  text-decoration: none;
}
.cat-nb  { font-size: 0.78rem; color: var(--text-light); display: block; }
.cat-exemples { font-size: 0.77rem; color: var(--text-light); margin-top: 8px; line-height: 1.5; }

/* ── Derniers termes ── */
.section-termes { padding: 0 0 52px; border-top: 1px solid var(--border); padding-top: 48px; }

.liste-termes {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(280px, 1fr));
  gap: 10px;
  margin-top: 22px;
}

.terme-card {
  display: block;
  padding: 16px 20px;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  text-decoration: none;
  transition: border-color 0.15s;
}
.terme-card:hover { border-color: var(--primary-light); }

.terme-card .terme-nom {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 600;
  font-size: 0.92rem;
  color: var(--dark);
  display: block;
  margin-bottom: 4px;
  text-decoration: none;
}
.terme-card .terme-extrait { font-size: 0.8rem; color: var(--text-light); line-height: 1.5; }

/* ── Section blog accueil ── */
.section-blog {
  border-top: 1px solid var(--border);
  padding: 48px 0 60px;
}

/* ── Badge catégorie ── */
.badge-categorie {
  display: inline-block;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--accent-pale);
  border: 1px solid rgba(217,119,6,0.2);
  padding: 3px 9px;
  border-radius: 2px;
  text-decoration: none;
}

/* ── Page définition ── */
.terme-entete {
  padding: 40px 0 32px;
}
.terme-entete h1 { margin-top: 12px; }

.terme-lead {
  background: var(--bg-alt);
  border-left: 3px solid var(--primary);
  padding: 22px 26px;
  margin: 28px 0;
  border-radius: 0 var(--radius) var(--radius) 0;
  font-size: 1.02rem;
  line-height: 1.8;
}

.terme-nav-sections {
  display: flex;
  gap: 6px;
  flex-wrap: wrap;
  padding: 18px 0;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  margin-bottom: 36px;
}
.terme-nav-sections a {
  font-size: 0.78rem;
  font-weight: 500;
  color: var(--text-light);
  text-decoration: none;
  padding: 3px 11px;
  border: 1px solid var(--border);
  border-radius: 2px;
  transition: all 0.15s;
}
.terme-nav-sections a:hover {
  color: var(--primary);
  border-color: var(--primary);
  background: var(--primary-pale);
}

.terme-section {
  padding: 32px 0;
  border-bottom: 1px solid var(--border);
}
.terme-section:last-of-type { border-bottom: none; }

.formule {
  background: var(--bg-dark);
  color: #e2e8f0;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 1.05rem;
  font-weight: 600;
  padding: 18px 24px;
  border-radius: var(--radius);
  margin: 18px 0;
  text-align: center;
  letter-spacing: 0.02em;
}

.benchmarks {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(190px, 1fr));
  gap: 10px;
  margin: 18px 0;
}
.benchmark-bloc {
  padding: 14px 18px;
  border: 1px solid var(--border);
  border-radius: var(--radius);
}
.bm-label { font-size: 0.76rem; color: var(--text-light); display: block; margin-bottom: 5px; }
.bm-valeur { font-family: 'Space Grotesk', sans-serif; font-weight: 700; font-size: 1.2rem; color: var(--primary); }

.a-retenir {
  background: var(--accent-pale);
  border: 1px solid rgba(217,119,6,0.2);
  border-left: 3px solid var(--accent);
  padding: 22px 26px;
  border-radius: 0 var(--radius) var(--radius) 0;
  margin: 22px 0;
}
.a-retenir h3 {
  color: var(--accent);
  font-size: 0.82rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin-bottom: 12px;
}
.a-retenir ul { list-style: none; padding: 0; margin: 0; }
.a-retenir li { padding: 4px 0 4px 20px; position: relative; font-size: 0.9rem; }
.a-retenir li::before { content: '→'; position: absolute; left: 0; color: var(--accent); font-weight: 600; }

.grille-outils {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(210px, 1fr));
  gap: 10px;
  margin-top: 16px;
}
.outil-carte {
  padding: 16px 18px;
  border: 1px solid var(--border);
  border-radius: var(--radius);
}
.outil-nom { font-family: 'Space Grotesk', sans-serif; font-weight: 600; font-size: 0.9rem; color: var(--dark); display: block; margin-bottom: 5px; text-decoration: none; }
.outil-desc { font-size: 0.78rem; color: var(--text-light); line-height: 1.5; }

/* ── FAQ ── */
.faq-liste { margin-top: 14px; }
.faq-item { border-bottom: 1px solid var(--border); }
.faq-question {
  width: 100%;
  background: none;
  border: none;
  text-align: left;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.92rem;
  font-weight: 600;
  color: var(--dark);
  cursor: pointer;
  padding: 16px 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 14px;
}
.faq-icon {
  flex-shrink: 0;
  width: 20px;
  height: 20px;
  border: 1px solid var(--border);
  border-radius: 2px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 14px;
  color: var(--text-light);
  transition: all 0.2s;
  font-style: normal;
}
.faq-item.open .faq-icon { background: var(--primary); border-color: var(--primary); color: #fff; }
.faq-reponse { display: none; padding: 0 0 16px; font-size: 0.9rem; color: var(--text-light); line-height: 1.8; }
.faq-item.open .faq-reponse { display: block; }

/* ── Termes liés ── */
.termes-lies { display: flex; flex-wrap: wrap; gap: 7px; margin-top: 14px; }
.pill-terme {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.8rem;
  font-weight: 500;
  color: var(--primary);
  background: var(--primary-pale);
  text-decoration: none;
  padding: 5px 13px;
  border-radius: 2px;
  transition: background 0.15s;
}
.pill-terme:hover { background: #dbeafe; color: var(--dark); }

/* ── Blog liste ── */
.blog-entete { padding: 44px 0 36px; }

.grille-articles {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(300px, 1fr));
  gap: 20px;
  padding: 0 0 60px;
}

.article-card {
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  text-decoration: none;
  display: block;
  transition: box-shadow 0.15s;
}
.article-card:hover { box-shadow: 0 4px 14px rgba(15,23,42,0.07); }
.article-card-img { width: 100%; aspect-ratio: 16/8; overflow: hidden; }
.article-card-img img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.25s; }
.article-card:hover .article-card-img img { transform: scale(1.03); }
.article-card-body { padding: 22px; }
.article-titre {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--dark);
  display: block;
  margin: 8px 0 7px;
  text-decoration: none;
  line-height: 1.4;
}
.article-extrait { font-size: 0.82rem; color: var(--text-light); line-height: 1.6; }
.article-meta { font-size: 0.76rem; color: var(--text-light); margin-bottom: 6px; }

/* ── Article ── */
.article-entete {
  padding: 52px 0 0;
  border-bottom: 1px solid var(--border);
  margin-bottom: 0;
}
.article-entete h1 { margin: 12px 0 18px; line-height: 1.2; }

.article-image {
  margin: 0 0 36px;
}
.article-image img {
  width: 100%;
  height: 320px;
  object-fit: cover;
  border-radius: 0 0 var(--radius) var(--radius);
}
.article-image figcaption {
  font-size: 0.72rem;
  color: var(--text-light);
  margin-top: 5px;
  text-align: right;
}

.article-corps h2  { margin-top: 44px; margin-bottom: 14px; }
.article-corps h3  { margin-top: 28px; }
.article-corps blockquote {
  border-left: 3px solid var(--primary);
  background: var(--primary-pale);
  padding: 14px 20px;
  margin: 22px 0;
  font-style: italic;
  border-radius: 0 var(--radius) var(--radius) 0;
  font-size: 0.95rem;
}

.article-footer {
  padding: 36px 0;
  border-top: 1px solid var(--border);
  margin-top: 44px;
}
.article-footer h3 { margin-bottom: 14px; }

/* ── Comparatif ── */
.comparatif-entete { padding: 44px 0 32px; }
.comparatif-entete h1 { margin-top: 12px; }

.versus-bandeau {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 20px;
  align-items: center;
  margin: 28px 0;
  padding: 26px;
  background: var(--bg-alt);
  border: 1px solid var(--border);
  border-radius: var(--radius);
}
.versus-cote { text-align: center; }
.versus-label {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 1.3rem;
  color: var(--dark);
  display: block;
  margin-bottom: 5px;
}
.versus-desc { font-size: 0.8rem; color: var(--text-light); }
.versus-sep {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 0.95rem;
  color: var(--text-light);
  background: var(--bg);
  border: 1px solid var(--border);
  padding: 7px 13px;
  border-radius: 2px;
}

.tableau-comparatif {
  width: 100%;
  border-collapse: collapse;
  margin: 20px 0;
  font-size: 0.86rem;
}
.tableau-comparatif th {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 600;
  padding: 11px 15px;
  background: var(--bg-dark);
  color: #fff;
  text-align: left;
}
.tableau-comparatif th:first-child { background: #e2e8f0; color: var(--text); }
.tableau-comparatif td { padding: 11px 15px; border-bottom: 1px solid var(--border); vertical-align: top; }
.tableau-comparatif tr:nth-child(even) td { background: var(--bg-alt); }
.tableau-comparatif tr:nth-child(even) td:first-child { background: #edf2f7; }
.tableau-comparatif td:first-child { font-weight: 500; color: var(--text-light); font-size: 0.8rem; white-space: nowrap; }

.verdict-bloc {
  background: var(--bg-dark);
  color: #e2e8f0;
  padding: 30px 34px;
  border-radius: var(--radius);
  margin: 36px 0;
}
.verdict-bloc h2 { color: var(--accent); margin-bottom: 16px; }
.verdict-bloc p { color: rgba(226,232,240,0.8); }

.profils-grille {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(210px, 1fr));
  gap: 14px;
  margin: 20px 0;
}
.profil-carte { padding: 18px 20px; border-radius: var(--radius); }
.profil-carte.seo  { background: var(--primary-pale); border: 1px solid rgba(29,78,216,0.12); }
.profil-carte.sea  { background: var(--accent-pale);  border: 1px solid rgba(217,119,6,0.12); }
.profil-carte.both { background: #f0fdf4;             border: 1px solid rgba(16,185,129,0.15); }

.profil-carte h3 { font-size: 0.86rem; margin-bottom: 10px; }
.profil-carte.seo  h3 { color: var(--primary); }
.profil-carte.sea  h3 { color: var(--accent); }
.profil-carte.both h3 { color: #059669; }

.profil-carte ul { list-style: none; padding: 0; margin: 0; }
.profil-carte li { font-size: 0.8rem; color: var(--text-light); padding: 2px 0 2px 14px; position: relative; }
.profil-carte li::before { content: '·'; position: absolute; left: 3px; font-weight: 700; }

/* ── Infoblocsdivers ── */
.info-encadre {
  border-left: 3px solid var(--primary-light);
  background: var(--primary-pale);
  padding: 18px 22px;
  border-radius: 0 var(--radius) var(--radius) 0;
  margin: 22px 0;
  font-size: 0.9rem;
}

/* ── Footer ── */
.site-footer {
  background: var(--bg-dark);
  color: rgba(255,255,255,0.5);
  padding: 50px 0 22px;
  margin-top: 60px;
}

.footer-grille {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 40px;
  margin-bottom: 40px;
}

.footer-logo {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 0.95rem;
  color: #fff;
  text-decoration: none;
  display: block;
  margin-bottom: 12px;
}
.footer-logo span { color: var(--accent); }

.footer-brand p { font-size: 0.8rem; line-height: 1.7; }

.footer-col h4 {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.74rem;
  font-weight: 600;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.35);
  margin-bottom: 14px;
}
.footer-col ul { list-style: none; padding: 0; }
.footer-col li { margin-bottom: 8px; }
.footer-col a { font-size: 0.8rem; color: rgba(255,255,255,0.5); text-decoration: none; transition: color 0.15s; }
.footer-col a:hover { color: #fff; }

.footer-bas {
  border-top: 1px solid rgba(255,255,255,0.07);
  padding-top: 18px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 10px;
  font-size: 0.74rem;
}

/* ── 404 ── */
.page-404 { padding: 90px 0; text-align: center; }
.code-erreur {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 5rem;
  font-weight: 700;
  color: var(--primary);
  line-height: 1;
  display: block;
  margin-bottom: 14px;
}
.page-404 p { color: var(--text-light); margin-bottom: 26px; }
.btn-accueil {
  display: inline-block;
  background: var(--primary);
  color: #fff;
  text-decoration: none;
  padding: 11px 26px;
  border-radius: var(--radius);
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 600;
  font-size: 0.88rem;
  transition: background 0.15s;
}
.btn-accueil:hover { background: var(--primary-light); color: #fff; }

/* ═══════════════════════════════════════════════════
   HOME — Nouvelle identité
   ═══════════════════════════════════════════════════ */

/* ── Hero ── */
.home-hero {
  position: relative;
  background: var(--bg-dark);
  background-image:
    radial-gradient(ellipse at 20% 60%, rgba(29,78,216,0.18) 0%, transparent 55%),
    radial-gradient(ellipse at 80% 10%, rgba(217,119,6,0.10) 0%, transparent 45%);
  overflow: hidden;
}

.home-hero-bg-deco {
  position: absolute;
  inset: 0;
  pointer-events: none;
  overflow: hidden;
}

.home-hero-deco-full {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
}

.home-hero > .container,
.home-hero > .home-hero-cats {
  position: relative;
  z-index: 1;
}

.home-hero-inner {
  display: grid;
  grid-template-columns: 1fr 420px;
  gap: 48px;
  align-items: center;
  padding: 80px 0 0;
}

.home-hero-left { padding-bottom: 72px; }

.home-hero-label {
  font-size: 0.73rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  display: block;
  margin-bottom: 20px;
}

.home-hero h1 {
  color: #fff;
  font-size: clamp(2.2rem, 4.5vw, 3.4rem);
  line-height: 1.1;
  margin-bottom: 20px;
  letter-spacing: -0.02em;
}

.home-hero-desc {
  color: rgba(255,255,255,0.5);
  font-size: 1rem;
  line-height: 1.75;
  max-width: 480px;
  margin-bottom: 36px;
}

.home-hero-ctas {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
}

.btn-hero-primary {
  display: inline-block;
  background: var(--primary);
  color: #fff;
  text-decoration: none;
  padding: 13px 26px;
  border-radius: var(--radius);
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 600;
  font-size: 0.9rem;
  transition: background 0.15s;
}
.btn-hero-primary:hover { background: var(--primary-light); color: #fff; }

.btn-hero-ghost {
  display: inline-block;
  color: rgba(255,255,255,0.55);
  text-decoration: none;
  padding: 13px 22px;
  border-radius: var(--radius);
  border: 1px solid rgba(255,255,255,0.14);
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 500;
  font-size: 0.9rem;
  transition: all 0.15s;
}
.btn-hero-ghost:hover { color: #fff; border-color: rgba(255,255,255,0.35); }

/* ── Hero : preview card ── */
.home-hero-preview {
  align-self: flex-end;
}

.preview-card {
  background: #fff;
  border-radius: 8px;
  padding: 24px 26px;
  box-shadow: 0 24px 64px rgba(0,0,0,0.4), 0 4px 12px rgba(0,0,0,0.2);
  position: relative;
  margin-bottom: -2px;
}

.preview-chip {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--accent-pale);
  border: 1px solid rgba(217,119,6,0.2);
  padding: 3px 9px;
  border-radius: 2px;
  margin-bottom: 12px;
}

.preview-title {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 1.5rem;
  color: var(--dark);
  margin-bottom: 8px;
  line-height: 1.2;
}

.preview-lead {
  font-size: 0.78rem;
  color: var(--text-light);
  line-height: 1.6;
  margin-bottom: 18px;
  padding-left: 12px;
  border-left: 2px solid var(--primary);
}

.preview-table {
  border-top: 1px solid var(--border);
  padding-top: 14px;
  margin-bottom: 16px;
}

.preview-row {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 6px 0;
  border-bottom: 1px solid var(--border);
  font-size: 0.75rem;
}
.preview-row:last-child { border-bottom: none; }

.preview-row-label {
  color: var(--text-light);
  font-weight: 500;
}

.preview-row-val {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  color: var(--primary);
}

.preview-stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px;
  border-top: 1px solid var(--border);
  padding-top: 14px;
}

.preview-stat-bloc {
  background: var(--bg-alt);
  border-radius: 4px;
  padding: 8px 10px;
}
.preview-stat-nb {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 1rem;
  color: var(--primary);
  display: block;
  line-height: 1;
  margin-bottom: 3px;
}
.preview-stat-label {
  font-size: 0.68rem;
  color: var(--text-light);
}

/* ── Hero : catégories bande basse ── */
.home-hero-cats {
  display: flex;
  border-top: 1px solid rgba(255,255,255,0.07);
  overflow-x: auto;
  scrollbar-width: none;
  padding-left: 24px;
}
.home-hero-cats::-webkit-scrollbar { display: none; }

.home-hero-cat {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.8rem;
  font-weight: 500;
  color: rgba(255,255,255,0.4);
  text-decoration: none;
  padding: 14px 22px;
  white-space: nowrap;
  border-right: 1px solid rgba(255,255,255,0.07);
  transition: all 0.15s;
  letter-spacing: 0.01em;
}
.home-hero-cat:hover { color: #fff; background: rgba(255,255,255,0.04); }

/* ── Stats bar ── */
.home-stats-bar {
  background: var(--bg-alt);
  border-bottom: 1px solid var(--border);
}

.home-stats-inner {
  display: flex;
  align-items: center;
  overflow-x: auto;
  scrollbar-width: none;
  padding: 22px 0;
  gap: 0;
}
.home-stats-inner::-webkit-scrollbar { display: none; }

.home-stat {
  display: flex;
  align-items: baseline;
  gap: 8px;
  flex-shrink: 0;
  padding-right: 36px;
}

.home-stat-sep {
  width: 1px;
  height: 26px;
  background: var(--border);
  margin-right: 36px;
  flex-shrink: 0;
}

.home-stat-nb {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 1.65rem;
  font-weight: 700;
  color: var(--primary);
  line-height: 1;
}

.home-stat-label {
  font-size: 0.78rem;
  color: var(--text-light);
}

/* ── Sections home ── */
.home-section { padding: 68px 0; }
.home-section-alt { background: var(--bg-alt); }

.home-sh { margin-bottom: 36px; }
.home-sh h2 { margin-bottom: 8px; }
.home-sh-desc {
  font-size: 0.9rem;
  color: var(--text-light);
  max-width: 500px;
  margin: 0;
}

/* ── Grille catégories (home) ── */
.home-cats-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
}

.home-cat-card {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  padding: 22px 20px;
  border: 1px solid var(--border);
  border-radius: 6px;
  text-decoration: none;
  background: var(--bg);
  transition: box-shadow 0.18s, transform 0.18s;
}
.home-cat-card:hover {
  box-shadow: 0 6px 20px rgba(15,23,42,0.07);
  transform: translateY(-2px);
}

.home-cat-icon {
  width: 42px;
  height: 42px;
  border-radius: 8px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}

.home-cat-seo       .home-cat-icon { background: var(--primary-pale); color: var(--primary); }
.home-cat-pub       .home-cat-icon { background: var(--accent-pale); color: var(--accent); }
.home-cat-analytics .home-cat-icon { background: #e0f2fe; color: #0284c7; }
.home-cat-social    .home-cat-icon { background: #f3e8ff; color: #7c3aed; }
.home-cat-email     .home-cat-icon { background: #dcfce7; color: #16a34a; }
.home-cat-contenu   .home-cat-icon { background: #fce7f3; color: #db2777; }

.home-cat-body { flex: 1; min-width: 0; }

.home-cat-name {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--dark);
  display: block;
  margin-bottom: 3px;
}

.home-cat-count {
  font-size: 0.73rem;
  color: var(--text-light);
  display: block;
  margin-bottom: 9px;
}

.home-cat-examples {
  font-size: 0.76rem;
  color: var(--text-light);
  line-height: 1.55;
  margin: 0;
}

.home-cat-arrow {
  color: var(--text-light);
  font-size: 1.1rem;
  align-self: center;
  flex-shrink: 0;
  transition: transform 0.15s, color 0.15s;
}
.home-cat-card:hover .home-cat-arrow { color: var(--primary); transform: translateX(3px); }

/* ── Grille termes (home) ── */
.home-terms-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
}

.home-term {
  display: flex;
  flex-direction: column;
  gap: 7px;
  padding: 18px 20px;
  border: 1px solid var(--border);
  border-radius: 6px;
  background: var(--bg);
  text-decoration: none;
  transition: border-color 0.15s, box-shadow 0.15s;
}
.home-term:hover { border-color: var(--primary-light); box-shadow: 0 2px 10px rgba(29,78,216,0.06); }

.home-term-cat {
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  padding: 2px 8px;
  border-radius: 2px;
  align-self: flex-start;
}
.home-tc-seo       { color: var(--primary);  background: var(--primary-pale); }
.home-tc-pub       { color: var(--accent);   background: var(--accent-pale); }
.home-tc-analytics { color: #0284c7;         background: #e0f2fe; }
.home-tc-social    { color: #7c3aed;         background: #f3e8ff; }
.home-tc-email     { color: #16a34a;         background: #dcfce7; }
.home-tc-contenu   { color: #db2777;         background: #fce7f3; }

.home-term-name {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--dark);
}

.home-term-desc {
  font-size: 0.78rem;
  color: var(--text-light);
  line-height: 1.55;
  margin: 0;
}

.home-terms-more {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
  margin-top: 28px;
}

.btn-more {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.82rem;
  font-weight: 500;
  color: var(--primary);
  text-decoration: none;
  padding: 8px 16px;
  border: 1px solid rgba(29,78,216,0.2);
  border-radius: var(--radius);
  background: var(--primary-pale);
  transition: all 0.15s;
}
.btn-more:hover { background: var(--primary); color: #fff; border-color: var(--primary); }

/* ── Pitch ── */
.home-pitch {
  padding: 68px 0;
  border-top: 1px solid var(--border);
}

.home-pitch-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: start;
}

.home-pitch-left h2 {
  font-size: clamp(1.45rem, 2.8vw, 2rem);
  margin-bottom: 18px;
  line-height: 1.2;
}

.home-pitch-left p {
  font-size: 0.95rem;
  color: var(--text-light);
  line-height: 1.8;
}

.home-pitch-points { display: flex; flex-direction: column; gap: 26px; }

.home-pitch-point {
  display: flex;
  gap: 16px;
  align-items: flex-start;
}

.home-pitch-icon {
  width: 38px;
  height: 38px;
  background: var(--primary-pale);
  border-radius: 8px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--primary);
  flex-shrink: 0;
}

.home-pitch-point strong {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.92rem;
  color: var(--dark);
  display: block;
  margin-bottom: 5px;
}
.home-pitch-point p { font-size: 0.82rem; color: var(--text-light); margin: 0; line-height: 1.6; }

/* ── Responsive ── */
@media (max-width: 1024px) {
  .home-hero-inner { grid-template-columns: 1fr; }
  .home-hero-preview { display: none; }
  .home-hero-left { padding-bottom: 0; }
  .home-cats-grid { grid-template-columns: repeat(2, 1fr); }
  .home-terms-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 900px) {
  .footer-grille { grid-template-columns: 1fr 1fr; }
  .home-pitch-inner { grid-template-columns: 1fr; gap: 40px; }
}

@media (max-width: 768px) {
  html { font-size: 17px; }
  .header-nav  { display: none; }
  .header-badge { display: none; }
  .burger { display: flex; }
  .versus-bandeau { grid-template-columns: 1fr; }
  .versus-sep { display: none; }
  .tableau-comparatif { font-size: 0.8rem; display: block; overflow-x: auto; -webkit-overflow-scrolling: touch; }
  .tableau-comparatif table { min-width: 500px; width: 100%; }
  .benchmarks { grid-template-columns: 1fr 1fr; }
  .home-stat-sep { display: none; }
  .home-stats-inner { flex-wrap: wrap; gap: 14px; }
  .home-stat { padding-right: 20px; }
  .home-cats-grid { grid-template-columns: 1fr; }
  .home-terms-grid { grid-template-columns: 1fr 1fr; }
  .home-section { padding: 48px 0; }
  .home-hero-bg-deco { display: none; }
  .home-hero-cats { padding-left: 16px; }
  .terme-nav-sections { gap: 5px; }
}

@media (max-width: 480px) {
  .footer-grille      { grid-template-columns: 1fr; }
  .grille-outils      { grid-template-columns: 1fr; }
  .profils-grille     { grid-template-columns: 1fr; }
  .benchmarks         { grid-template-columns: 1fr; }
  .footer-bas         { flex-direction: column; text-align: center; }
  .home-terms-grid    { grid-template-columns: 1fr; }
  .home-cats-grid     { grid-template-columns: 1fr; }
}